Contentstack, a headless content management system, released “Personalization Reimagined,” a series of innovations design to address long-standing personalization challenges for digital marketers, which reportedly include an over-reliance on IT, generic AI content and manual processes.

Specifically, the new features include:

  • Personalize, an A/B/n testing and segmentation engine designed to remove obstacles regarding implementation and operationalization of personalized content;
  • Brand Kit, a writing assistant that seeks to produce brand-relevant, AI-generated content at scale to align with a brand’s style and messaging;
  • New extensions for Contentstack Automate, including fully automated sequences that address the complete lifecycle of personalized content and experiences; and
  • Expanded Academy and a new AI Accelerator program that features additional tools, training and support on practical AI use cases.

“Brands are experiencing a relevancy crisis: Our customers tell us they fear digital sameness and feel overrun by tech and the pace of change,” said Neha Sampat, Founder and CEO of Contentstack, in a statement. “We know that [while] personalized digital experiences are the solution, they’re also significantly hard to achieve. Today’s announcement makes personalization at scale simple and real.”