Apple tells developers NOT to use “virtual reality” when talking about Vision Pro

The Vision Pro will go on sale next month, and we’ve just learned that Apple has requested that app developers for visionOS (the operating system that runs on the headset) don’t allude to visionOS apps as “AR” or “VR”. 

We first heard about Apple’s newest innovation in June 2023 – where it was marketed as a spatial computer that combines digital content and the user’s physical surroundings. It’s also equipped with some serious Apple graphics specs and visionOS, which Apple calls the “world’s first spatial computing system”

At first glance, the Vision Pro certainly appears to be similar to existing Virtual Reality (VR) and Augmented Reality (AR) headsets, so it’s interesting that Apple is at pains to ensure that it isn’t mistaken for one. The de facto ban on AR and VR references (as well as Extended Reality (XR) and Mixed Reality (MR)) was spotted in the guidelines of the new Xcode (Apple’s suite of developer tools) update that came after the announcement that Vision Pro devices will be in stores in early February. 

(Image credit: Apple)

Apple lays down the law

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